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The process of buying a new sex toy can be surprisingly hard (and not in the fun glass dildo kind of way). Sure, it sounds easy enough—add to cart, click “buy,” wait three to five business days—but there are thousands of sex toys to choose from, which can be intimidating. Not to mention, it can be tricky finding reputable retailers where you can be sure you’re buying the best vibrators, butt plugs, and more. Depending on where you live, you can go to a brick-and-mortar store, but shopping online comes with several perks.
For starters, making a purchase online means you get to remain anonymous. You also have the opportunity to do research on the spot. “I work with a lot of couples, and it’s far less intimidating for them to sit down at a computer and research sex toys than it is for them to go to a local sex toy store and browse the aisles,” says Katie Schubert, PhD, LMHC, a psychotherapist, certified sex therapist, and owner of Cypress Wellness Center. Online shopping also gives consumers the opportunity to look into a product’s materials and determine whether or not it’s body safe, she adds.
Before you second-guess it, yes, it is crucial to know what your sex toys are made of. “The sex toy industry is fairly unregulated, so it’s important to do your own research prior to buying sex toys,” says Schubert. “It comes down to three main types of sex toys that are relatively safe: silicone, glass, and stainless steel. Other sex toys not made from these materials tend to be porous and, therefore, hold a lot of bacteria.”
Once you’ve decided to shop online, the next step is finding the right store—preferably one that has a ton of accessible information, says Schubert. Many of the best retailers have blogs where they discuss topics such as the best body-safe lubes or the ins and outs of strap-ons. “I think if a store has a lot of education, it seems to me like they’ve done some research and are trying to sell high-quality sex toys,” says Schubert.
Ready to explore your options? Check out these 27 best sex toy stores to shop online, according to reviewers and Women’s Health editors. (Plus, a few top-rated products from each to get you started!)
Babeland is a queer-founded company that first opened its doors in 1993. “I bought my first-ever vibrator from Babeland, and it’s still my go-to brick-and-mortar store, especially if I’m looking to try something new and I want expert recommendations,” says love and life editor Lydia Wang. “If you don’t live near one of their New York or Seattle stores, their site is also really easy to navigate and inclusive of all shoppers.”
2. LELO
If you’re into high-tech sex toys, LELO is for you. Their toys are on the pricier end, but feature cutting-edge technology like Cruise Control, which ensures that your vibrator won’t die mid-session. “If you enjoy luxury, LELO won’t let you down,” says commerce editor Jasmine Gomez. “Their vibrators are sleek and so pretty to look at, and include amazing features, like many vibration patterns and a pretty quick charge time.”
A personal favorite of mine, too, Dame is focused on changing the way sexual wellness and pleasure are received by the world. “No matter what kind of stimulation you like, I’d put money on the fact that Dame carries the perfect vibrator,” says Wang. “I’d especially recommend the Aer or the Eva, which are both really small and user-friendly, making them easy to use during partnered sex.”
If there’s one company that knows the sexy, secretive power of a “boring, brown box,” it’s Lovehoney. This retailer understands that when it comes to sex toys, discreet packaging is essential. Lovehoney’s stock and website is informed by the help of experts, including professors, sexologists, psychologists, and kink-informed educators.
Bloomi is a sexologist-led wellness hub that provides intimate essentials and education to its customers. The company prides itself on using all plant-based ingredients to keep toxic ingredients out of the equation and out of your body. “Their site is also easy to navigate and full of useful info about sex and sex toys,” says Wang. “I always recommend trying one of their bundles if you’re new to sex toys and unsure where to start.”
Thriving on quality, inclusivity, and simplicity is Maude. “I can’t recommend Maude’s vibrators, massage candles, and sexy oils enough! Their products are all extremely sleek, discreet, and high-quality,” says Wang. “Even their packaging feels sexy and classy, making their products a really hot gift for a partner or friend (or yourself ).”
Adam & Eve has long been a trusted website for sex toys since 1970. While you can visit one of their many physical stores in the U.S., you can also shop online for more discretion. This company is all about helping its customers achieve happier and healthier sex lives, and sells everything from lingerie and lube to bondage and standard vibrators.
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If you’re looking for a budget-friendly site, look no further than Unbound. Ran by a team of eight, this small group knows how to make some noise: They previously called out the MTA over the censoring of sex toy ads, and also sent vibrators to U.S. Congress members in support of reproductive health rights. So, to make a long story short: Supporting Unbound is a given. Not to mention, their toys are as chic as they are affordable.
PinkCherry is a Canada-based retailer that sells toys, lingerie, bondage, lubes, and more. They also have unique categories on their site, such as “Gender Expression and Affirmation” and “Non-Representational Masturbators.” Bonus: PinkCherry has an active blog that covers how to use its different toys, in case you ever need some inspo.
If you’re looking for kinky new products, Stockroom is the place to go. Since 1990, this site has been a hub for all things kink. The company sells high-quality BDSM gear, sex toys, and fetish wear. You can also invest in more expensive items, such as dungeon furniture.
For over 40 years, Lovers has assisted with amplifying the importance of women’s pleasure. The company aims to create a judgment-free space that is informative just as much as it is pleasurable. They sell a range of items, such as sexy gifts, lubes, lingerie, toys, and more.
Smile Makers is all about keeping it simple. Beyond offering vibrators and wellness products alike, they also have a blog and podcast devoted to answering the (many, many) questions your sex ed class didn’t cover. They also make finding a new product easy with their sex toy matchmaking quiz. What’s more, you can also get free condoms and wipes for orders over $80—talk about bang for your buck.
When designing products, We-Vibe consults doctors and sexual wellness experts to create toys that synch effortlessly with the human body. They specialize in partner and solo toys that create a sense of playful intimacy. On their site, items are categorized by sections labeled “For Him,” “For Her,” and “For Couples.”
Good Vibrations will meet you where you are in your sexual wellness journey. Their site has three sections that represent beginner to advanced players; each link will take you to a bulk of articles perfect for your needs.
If you want a sex toy store that will make you feel like royalty, look no further than Zalo. The company’s signature design consists of gold-plated embellishments on each of their toys, and some of them even have Swarovski crystals (!!). “Zalo’s products look so chic and luxurious, and they have so much variety on their site,” says senior commerce editor Neha Tandon. “I also love that most toys are multi-functional!”
Founded in 2006, Bijoux Indiscrets is all about pushing boundaries. The women-owned company looks to shift the erotic industry into something more inclusive and fresh by centering women’s pleasure and creating innovative, outside-the-box products (like their beloved diamond-shaped vibrator). At Bijoux Indiscrets, you can shop standard sex toys, orgasm enhancers, sexy attire, and more.
Goodful Wellness wants you to live a more balanced life. The company sells vibrators, cock rings, and butt plugs, on top of other wellness items. You can also shop unique bundles that follow different themes, like exploration with a partner or a luxurious solo session.
This may be the throwback of all throwbacks, but anyone who has ever walked into a Spencers will tell you that the back of the store is where it’s at. The retailer is home to non-sex-related merch, too, but they carry bachelorette party gear, sex games, and (of course) sex toys.
Little-known fact: There are a lot of sex toys on Amazon. Because there are so many third-party sellers on the site, make sure you do a thorough job of checking the product’s materials and reviews before adding to cart. But you can also find many popular sex toy name brands on Amazon, and if you have a Prime account, you can snag that sweet, sweet two-day shipping. Score!
Bellesa Boutique is on a mission to close the pleasure gap. The company creates empowering sex toys, but it’s also a trusted source of sexual health information and feminist porn. And of course, you can find all things sexual wellness on the site, including sex furniture and lubes. “If you’re looking for a sleek toy that won’t break the bank, look no further than Bellesa,” says assistant editor Naydeline Mejia. “Plus, you don’t have to search far for content to accompany your solo sesh, as the women-owned company offers a variety of steamy content for your viewing pleasure.”
When you visit Womanizer’s online store, you can expect to find toys that feature their signature Pleasure Air Technology. Put simply, this tech allows you to experience pleasure via various changes in air pressure, instead of vibrations that touch your clitoris. Pretty cool, right? Most of their toys also use Smart Silence so it won’t turn on unless it touches your body.
There’s nothing Gwyneth Paltrow can’t do… including sell sex toys. Considering she has a $75 Vagina Candle, it’s no surprise that you can also find WH-approved toys from Dame, We-Vibe, and Le Wand on her site, too.
If you’re looking for a store that puts inclusivity at the forefront, you’ll love Cute Little F*ckers. “They make trans, intersex, and queer-inclusive sex toys,” says Mejia. “I love how interactive, colorful, and playful the site is. Some of the product links include little memes on how to use the toy, too. The description is sort of formatted like a dating profile.”
Like Amazon, Etsy features products from third-party sellers. So, while many independent creators on Etsy might sell butt plugs and dildos that are body-safe, make sure to look at the materials and reviews before making a purchase. That said, Etsy is a great place to find beautiful, one-of-a-kind harnesses, blindfolds, and other sexy attire.
Cake is a sexual wellness company that can provide you with everything from lubes and condoms to ED meds. And while sex toys are not shown front and center on their website, they are available! This brand’s goal is to help their customers have better sex by creating products designed to encourage people to try something new and different.
Founded in 2004, JimmyJane is a company that believes pleasure is power. They’re all about creating products that encourage customers to explore and get adventurous with their sex lives. And rather than setting the standard for what should be sexy, they provide diverse products that answer to everyone’s needs and desires.
Sometimes you end up finding sex toys in not-so-sexy places… like Walmart. Then again, you can find just about anything at Walmart, so it’s no surprise that sex toys are also available! You can find toys, lubes, and condoms from brands like Cake, Lovehoney, and Trojan all on their website, too.
How Our Team Chose The Best Sex Toy Stores
For the past 10 years, Women’s Health editors, including editorial assistant Sabrina Talbert, love and life editor Lydia Wang, senior commerce editor Neha Tandon, commerce editor Jasmine Gomez, and assistant editor Naydeline Mejia, have been researching the most popular, most reliable, and most up-and-coming sex toy stores. Our team filtered through thousands of product and store reviews to determine the best retailers for a wide range of preferences.
Sabrina is an editorial assistant for Women’s Health. When she’s not writing, you can find her running, training in mixed martial arts, or reading.
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