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If you spend any time on the wellness side of social media, chances are you’ve seen the word “adaptogen” thrown around over the last few years. Adaptogens may be the buzzy nutrient of the moment right now, but they’ve actually been used for centuries in parts of Asia and India, per UCLA Health, as herbal supplements that are based in Eastern medicine. Per Cleveland Clinic, adaptogens (like ashwagandha, ginseng, and reishi) may affect how your body manages stress, anxiety, and fatigue — things we’re all dealing with, all the time.
There are plenty of adaptogen drinks and brands now on the market, and as these supplements grow in popularity, it’s no surprise that wellness-minded celebrities are getting in on the action. Like we mentioned, adaptogens are nothing new, particularly for practitioners of Eastern medicine, and if you’re interested in trying them out for yourself, it’s best to speak with an Eastern medicine expert or doctor to see what brands are right for you. That said, if you’re intrigued to see which of your favorite celebs are entering this space and speaking about the adaptogens they personally use and like, you’re in the right place. We’ve scoured the Internet to find the brands that celebs have spoken about using, or that they’ve had a hand in creating themselves.
From Bella Hadid’s popular Kin Euphorics drinks to Gisele Bündchen’s trusted adaptogen supplements, all the way to a beverage Oprah has called her “new drink of choice for morning and night,” check out these adaptogen products that celebs use and love.
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Gisele Bündchen: Gaia Herbs
Image Credit: Gaia Herbs Gisele Bündchen has used Gaia Herbs for “over twenty years,” the supermodel wrote on Instagram. Bündchen became the brand’s Wellness Ambassador in 2023, promoting its healthful products that include adaptogens like Turmeric Supreme for pain and joint health, Ashwagandha Gummies for stress, and — one of Bündchen’s favorites — Lion’s Mane Mushroom capsules. “I’ve been taking Lion’s Mane Mushroom for a while and it really helps me focus and boost my energy,” the supermodel wrote on Instagram. “Thank you @gaiaherbs for making this product. I love it!”
Gaia Herbs Lion’s Mane Mushroom Supplement$31.49
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Bella Hadid: Kin Euphorics
Image Credit: Kin Euphorics Bella Hadid cut down on her alcohol consumption due to suffering from “crippling anxiety” after drinking, as she told InStyle in 2022. Instead, she’s now a big fan of adaptogenic beverages, which is why she founded Kin Euphorics, a non-alcoholic adaptogen drinks brand that counts adaptogens like reishi mushroom, L-Theanine, and L-Tryptophan among its ingredients. “It doesn’t put you slap on your butt, asleep for 15 hours,” Hadid explained to InStyle, “but it does really calm your brain, your nervous system, and those late-night thoughts. I drink it before bed and I sleep like a baby.”
Kin Euphorics Variety Pack$41.77 $55.69 25% Off
on Amazon.com
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Katy Perry: De Soi
Image Credit: De Soi Co-founded by Katy Perry, this non-alcoholic, adaptogenic drink brand is as fizzy and fun as your favorite cocktail, minus the exhaustion and hangover the next day. De Soi drinks contain a variety of adaptogens like rooibos, which can help balance your blood sugar, L-theanine to help you relax, and lemon balm to help you de-stress.
De Soi Variety Pack$65.21 $83.00 21% Off
on Amazon.com
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Oprah and Meghan Markle: Clevr Blends
Image Credit: Clevr Blends This adaptogen-packed latte blend was selected as one of Oprah’s Favorite Things in 2021. The media mogul wrote of Clevr Blends, “My neighbor Meghan (yes, that one) introduced me to this woman-led wellness brand. Not a day goes by without me sipping on the golden latte from this kit, which also comes with chai latte mix and a little frother. You can add the mixes to smoothies for a flavor boost, too.”
High praise, and yes, she’s talking about Meghan Markle, who was the brand’s first investor, per Town & Country, and the brand quotes her as saying Clevr Blends is “one of my favorite ways to start and end each day.” The different blends, which include options for energy, focus, better rest, and nourishment, include adaptogens like Ashwagandha, L-theanine, and Reishi mushroom extract.
Clevr Blends Starter Kit$55
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Kourtney Kardashian: Lemme Chill
Image Credit: Lemme Kourtney Kardashian is passionate about wellness, so it makes sense that her supplement brand, Lemme, incorporates lots of feel-good adaptogens. The Lemme Chill line contains adaptogens like ashwagandha and Goji berry to help you de-stress, find calm, and feel rejuvenated. “Ashwagandha is a powerhouse adaptogenic botanical that has been used for thousands of years to reduce stress and promote relaxation,” Kardashian wrote on Instagram, adding, “I’ve taken [it] for years even before Lemme.”
Lemme Chill$24
on Amazon.com
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Maria Shriver: MOSH Protein Bars
Image Credit: MOSH Maria Shriver and son Patrick Schwarzenegger founded this protein bar brand in 2020 with the goal of creating a tasty product that would support brain health. Now, we know what you’re thinking — protein bars have adaptogens?! Well, this one does. MOSH protein bars, which come in flavors like cookie dough and peanut butter, also contain adaptogens like Lion’s Mane and Ashwagandha, and a portion of all proceeds from the bars are donated to “fund gender-based brain health research through the Women’s Alzheimer’s Movement,” per MOSH’s page.
MOSH Protein Bars Variety Pack$22.99
on Amazon.com
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