Going gray can be a stressor on your strands, at least, until you learn how to care for it properly. That’s where a strengthening shampoo like this one comes in. While it won’t address fading or yellowing, per se, it can help shore up dry or coarse strands in between your pick for color maintenance. “This is the shampoo I use when my hair needs some love,” writes one reviewer. “Very balanced and feels like a restart.”

“Shampoos that are specifically formulated for color-treated hair will also work for gray hair,” says Tang. “These shampoos are designed to be gentle and prevent color fading or brassiness.” To that end, your gray can’t go wrong with this cult-classic. This cleanser is formulated with Olaplex’s patented bond-repairing ingredient, bis-aminopropyl diglycol dimaleate, which promotes thicker, fuller strands. For best results, stick to about three washes a week with this kind of shampoo, using cool water when possible.

Though this is one of the priciest picks in terms of its cost per ounce, it’s chock full of nourishing ingredients to keep gray hair—whether colored or chemically untreated—looking soft, shiny, and voluminous. That’s thanks to the combo of vitamin b5 and pantotenic acid, which together go to work on penetrating strands to moisturize and smooth them. The formula also contains a special root extract to cut yellow tones, making it particularly suitable for silver strands.

If you want to pick up your shampoo on your next Target run—or big online order— Nexxus offers a solid, under $25 purple-toned, protein-packed option that’s perfect for preventing gray hair from appearing dull. “I love Nexxus Blonde Assure Shampoo and conditioner,” says Rubenstein. “Although many brass-cutting shampoos appear to be geared towards blondes, the purple is essential for cutting the yellow out of gray hair.” Use it once to twice weekly, leaving it on for one to five minutes before rinsing it out.

Admittedly, this shampoo is a little different from the rest of these honorees—and a few other things on the market. Described as “the wrinkle cream of haircare,” this gentle, special peptide-containing shampoo is designed to delay the growth of gray hair by stimulating cell production and potentially can even re-pigment strands in the early stages of losing their melanin. Results, of course, vary, but if you’ve gone a little gray and would like to maybe delay the process a bit, this one’s for you.

UK-based brand Philip Kingsley is known for their science-backed approach to hair and the scalp, particularly for treating concerns like hair thinning. If you’ve gone gray and want to shore up any hair loss—or just counteract limpness on the whole—this just might be your best match. “A true hair hero for all of my natural and dyed hair!” says one reviewer. The key here? This formula doesn’t leave any pigment behind on the hair, so you can use it daily, and in lieu of sulfates and parabens, it contains ethylhexylglycerin, a humectant that moisturizes and softens.

“Olaplex No. 3 Hair Perfector Treatment is amazing to apply and leave on overnight then rinse out in the morning,” says Tang. “I would recommend this to someone that is looking for frizz reduction and additional softness or moisture.” Work this into your weekly self-care routine to soften gray locks that might need an extra moisture boost.

While stylists and gray haired gals already in the know all wait with baited breath to see if the holy grail of gray shampoos, Oribe’s Silverati, will ever be restocked (it’d have surely made the list if available anywhere right now), the Silverati Illuminating Treatment Masque will have to get everyone by in the meantime. Tame wiry, aging silver strands with this best-selling mask, which touts arctic root extract to target elasticity, snow mushroom extract for moisture, argan oil to prevent breakage as well as a ceramide complex and celery seed extract to soothe and moisturize the scalp—among other things.

According to Naselli, coarse or dehydrated gray hair is best served by shampoos that will allow the hair shaft to absorb as much moisture as possible (at least, when you’re not doing your weekly wash with a purple shampoo). His personal pick? Biotera Ultra Moisturizing Shampoo. “It’s affordable and is most importantly alcohol-free,” he says, so the formula is anything but drying for parched silver strands.

While this list is *officially* geared toward shampoo options, gray hair can also benefit from a purple conditioner, too, and Tang, unsurprisingly, recommends the one he helped formulate specifically for blonde and gray hair. “MyRefresh Silver Pearl Conditioner is amazing for preserving and prolonging your gray/silver color longevity at home—whether you want to add a silvertone or cancel out yellow tones,” he says.

Sometimes you just want a salon-trusted product at home. Formulated specifically for gray and snowy white locks, this shampoo earns high marks for its ability to neutralize unwanted golden tones while adding hydration and glossiness in the process. Fortified with magnesium and tiny purple pigments, use it once or twice a week to keep your tone looking fresh-from-the salon cool. “I love this shampoo!” writes one reviewer. “I’ve tried many other purple shampoos, this one takes the cake! Beautiful results that leave the hair feeling soft and shiny. Does not dry the hair out like other silver shampoos on the market.”