Greta Gerwig’s Barbie was released in theaters last week, and it’s safe to say that Barbiecore has *officially* taken over the internet.

The movie was full of colorful fashion statements and references to outfits that all of the O.G. doll characters—from Barbie, to Ken, to Midge—once wore.

Ken—I mean, Ryan Gosling—totally stole the show, IMO.

In fact, he actually rocked one of my very favorite ‘fits throughout the entire movie: his iconic “I am Kenough” hoodie.

Mattel ‘I Am Kenough’ Hoodie

Mattel ‘I Am Kenough’ Hoodie

Some context (and perhaps a spoiler or two) for anyone who hasn’t seen the movie yet: Throughout the film, Ken, a.k.a., Just Ken, is head-over-heels for Barbie, but she doesn’t feel the same way. Towards the end of the movie, she ends up friend-zoning him.

Ken, brokenhearted, expresses that he doesn’t know who he is without her, since together they’ve always been “Barbie and Ken.”

By the end of the film, Ken accepts that he can stand alone and he’s comfortable with that. And one of the last shots of the movie is Ken in the “I am Kenough” hoodie. Understandably, the hoodie totally went viral—it dropped on the Mattel website for $60 and sold out almost immediately.

Now, it’s available to pre-order and will ship on or before September 29. The sizing is unisex, available in small to 3XL, and it’s made of 100 percent polyester, looking so cozy. Ahem, a photo for reference:

Ryan Gosling wears the viral hoodie.

However, if you don’t want to pre-order, there are some amazing dupes available online, in hoodies, sweatshirts, and t-shirts. (Personally, I need a coffee mug and sticker.)

Shop the “I Am Kenough” merch here:

I Am Kenough Tie-Dye Hoodie

Now 10% Off

I Am Kenough T-Shirt

I Am Kenough Hoodie

I Am Kenough Coffee Mug

I Am Kenough Sweatshirt

I Am Kenough Sticker

Can you feel the Kenergy?

Addison Aloian (she/her) is an editorial assistant at Women’s Health. When she’s not writing about all things pop culture, health, beauty, and fashion, she loves hitting leg day at the gym, shopping at Trader Joe’s, and watching whichever hockey game is on TV. Her work has also appeared in Allure, StyleCaster, L’Officiel USA, V Magazine, and Modern Luxury Media.